Iselin, NJ (November, 2012) – Following the global debut of “This Changes Everything”, advertising campaign, the makers of the revolutionary SKYN Condom (“SKYN”) announces today the extension of the U.S. campaign. The expanded stateside activation for “This Changes Everything” will include digital elements, as well as out-of-home and localized sampling events in Boston, MA, a top market for SKYN.
The first clinically-approved polyisoprene condom on the U.S. market, the non-latex SKYN Condom has initiated a huge step forward for the category, providing enhanced sensation and increased options for latex-sensitive users. SKYN is the only polyisoprene condom in the US market today.
Widely known as “the closest thing to wearing nothing”, SKYN condoms provide greater sensation and more comfort than other non-latex and even latex condoms on the market today, as ascertained by clinical trials. SKYN condoms combine strength with the sensitivity of a softer polyisoprene condom. Hence the launch positioning – a condom that truly “Changes Everything” people think about sex with a condom. Research shows that 66% of condom users said the SKYN brand condom gave them the best experience they had with a condom and 97% of trial respondents said they would recommend SKYN Condoms to a friend.
The “This Changes Everything” campaign sets SKYN condoms apart from advertising associated with traditional condoms by using frank testimonials and sensuality rather than humor. With a tagline stating “This Changes Everything,” and advertisements featuring young, attractive women saying, “Two words of advice boys: SKYN Condoms,” the makers of SKYN hope that this campaign will modernize the way people think about safe sex.
“The introduction and reception of the SKYN brand to the marketplace has changed everything, and we are thrilled that our new campaign says just that,” said Carol Carrozza, VP of Sales and Marketing, North America for Ansell Healthcare Products LLC, makers of SKYN Condoms. “We believe that this campaign for SKYN will raise awareness regarding the advancements in condom technology today, while encouraging sexually active individuals to get in bed and try the condom that everyone is talking about!”
Globally conceptualized by London-based Blac Agency and executed in the U.S. by Boston-based AMP Agency, “This Changes Everything” will debut on out-of-home and digital channels. The multi-platform campaign will be featured nationally on digital channels like Pandora and ChaCha, as well as on top men’s interest mobile websites like Bleacher Report and G4, with out-of-home billboard and transit advertisements concentrated in the Boston-area.
In addition to these traditional channels, the makers of SKYN Condoms have expanded the “This Changes Everything” campaign to include a month-long sampling initiative, based on the overwhelmingly positive feedback from users who have switched to the SKYN brand after being introduced to the premium design. With a concentration in the Boston market, SKYN Condoms by LifeStyles anticipates distributing thousands of condom samples by “SKYN Girls” at bars and nightclubs throughout the area. These samples will also include information on providing feedback from users, allowing the brand to gather invaluable information directly from the consumer.
All SKYN and LifeStyles Condoms are triple tested to meet the highest U.S. reliability standards. SKYN by LifeStyles, SKYN Large and SKYN Extra Lubricated brands are available at a wide range of big box retailers, drugstores, grocery and convenience stores across the U.S. Products are also available at online retailers such as drugstore.com, soap.com and amazon.com. www.SKYNCondoms.com
About SKYN Condoms by LifeStyles
Based out of Iselin, NJ, the SKYN brand of condoms was launched in 2008 as the first-ever polyisoprene, non-latex condom that met all the U.S. Food and Drug Administration requirements for safety and efficacy. The SKYN brand is the latest addition to the LifeStyles brand portfolio; the LifeStyles brand of condoms was launched in 1985 as a U.S.-based consumer product of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe, Asia and Australia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada. More information on LifeStyles can be found at www.lifestyles.com. For more information on Ansell and its other products, please visit www.ansell.com
FOR MORE INFORMATION
Ansell Media Relations
Frank Mantero, GC – Ansell
Tel: (1)732 345 2128/ (1) 908770 3595