14th February, Redbank - Melbourne - Brussels - Ansell, the global leader in protection solutions, today announced the latest milestone in the global growth story of the SKYN® brand, its premium polyisoprene condom. After successful introduction in US and Europe, SKYN® condoms were launched in China and Brazil and now will launch in India, Thailand and Vietnam to name few.
Ansell yesterday launched a major global marketing campaign leveraging TV, Billboards, web and social media for SKYN® condoms, positioning it as the condom that ‘Changes Everything'.
The product has proved exceptionally successful, recording a 47% increase in sales last year and contributing to the strong Ansell results for the 1st half FY 2012. Such popularity is attributed to the brand's superior polyisoprene material, which delivers additional sensitivity and comfort, exceeding any other product available globally.
Recent research showed that two-out-of-three surveyed users described it as their ‘best condom experience ever' and that 66% of condom-users convert to SKYN® condoms once they have experienced the unique benefits of polyisoprene. Significantly, it showed women are as involved as men in purchasing condoms and 95% of all respondents would recommend SKYN® condoms. (*)
Magnus Nicolin, CEO of Ansell Ltd. said, "With the SKYN® brand, we set out to create a product that would revolutionise the condom market. The SKYN® brand changes everything, and customer feedback has been extremely positive. We listened to our consumers and delivered an innovative product that exceeds all others in this segment."
SKYN® is available in 23 countries worldwide.
* Research by Millward Brown for Ansell, in 2011 (France, USA), amongst 800 people aged 16-50 (18-50 US).
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