Thursday 28 September, Brussels - Ansell, a global leader in safety solutions, has launched Ansell Earth, a new communications framework for talking about sustainability. Ansell Earth introduces science-based claims structured across five product life cycle areas (Material, Manufacturing, Packaging, Use, and End of Use) to give end users insight into the genuine sustainability credentials of selected Ansell products that meet strict sustainability criteria.
Selected products will feature sustainability claims on Ansell’s product pages, where these clear, quantified and proven claims will help end users make PPE choices in line with their own environmental values and sustainability goals. The new product sustainability claims went live for selected products on 1 September 2023 and more product claims will be added in the future as Ansell's sustainability efforts and portfolio expand. Moreover, standards and regulations evolve over time, so Ansell will be regularly updating the sustainability claims on their website.
Rikard Froberg, Ansell’s Chief Product and Marketing Officer, said: “Ansell Earth is our new way of providing reliable and easy-to-access product sustainability information, something we know customers have been asking for. In our changing world, sustainability is more important than ever, so we're looking forward to seeing our Ansell Earth claims help end users choose products that increasingly contribute to a more sustainable future.”